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Aviva Directory lists 99 simple ways you can brand your business. My top 5 favorites as it applies to micro business is the following:

“Launch an influential blog”

This is the single most effective and affordable way to build credibility and establish rapport with your audience. And, your audience isn’t just your customers, its also your suppliers, potential customers and the competition. As you build momentum, and develop some lasting and unique content, some measurable results will come from your branding efforts. This includes, referrals, leads, and sales!

“Become part of a community”

Branding is about exposure. But branding isn’t just a passive store-shelf commodity. It’s about practicing your values purposefully. The best way to do this is sign your self up and actively participating in the many forums, blogs, or mailing lists in your niche.

“Leave valuable comments”

Again, participating in community means responding promptly and thoughtfully to others in the community. Remember, that the audience exposure to content isn’t usually linear; people stumble across content written a year ago which rings true for them today. And, if it strikes a chord, its more points towards your branding score card.

“Use consistent style”

I worked at a student union where the mantra from handlers was to remember the “message box:” a carefully crafted idea conveyed to an interviewer at all possible times. This meant that little blurb that nights media was going to report, no matter how edited, the core message would come through.

“Develop a viral link building strategy”

Viral link building is simply the process of capturing those compelled to

a. spread the word about some great web content and
b. decide to take further and link back to the authors website.

One example is our lifetime accounts that we provide for micro businesses.

What branding tactics do you use?